FIRESTONE BUILDING PRODUCTS SUSTAINABILITY REPORT

Each year, Firestone Building Products commits to keeping track of, and reducing, their impact on the environment. Firestone has been on the cutting edge, compiling sustainability reports even before it was trendy. It's a lot of data, but that doesn't mean it can't be nice to look at and easy to understand at a glance. Traditionally just a PDF available for download, our team wanted to create an online experience for the latest report that showcases the most interesting pieces of Firestone's sustainability story. We also produced a few videos for the website as well including an intro by FBP CEO Tim Dunn and a Timeline video.

Here a short video tour of the site, however I recommend seeing it for yourself: http://sustainability.firestonebpco.com/

 

 

CITIZENS ENERGY GROUP 2017 OUTDOOR

Clean water. Safe and reliable natural gas. It's easy to forget about these necessities of life until they don't work or the monthly bill is due. Consumers don't want to think about the miles of infrastructure below our city and the technology it takes to efficiently provide these services, they just want them to work. We wanted to highlight that benefit to them. Our campaign for 2017 was focused on the everyday moments that Citizens makes possible from behind the scenes. Custom photography using local families completed the look.


A smaller conservation campaign was created to address the strain over-watering lawns can put on our system during peak use times. This was targeted to neighborhoods that used the lions share of system capacity during dryer periods of the summer. Grass is pretty hardy and our illustrated characters helped let customers know that only a few days of watering was all they needed.


INDYGO

In an effort to improve mass transit in the central Indiana region, a comprehensive plan known as Marion County Transit Plan has been created. This plan would enhance the current system, introduce five rapid transit routes across central Indiana and increase the frequency and operating hours of local bus service. To educate the public on the benefits of this plan, our team produced a video highlighting what mass transit means to Indianapolis.

As part of the MCTP, in spring of 2018, Indianapolis will be home to the nation's first, fully battery-electric bus rapid transit project with fewer stops, and more frequent service. This new north/south route will connect riders to more places…faster. It will increase access to work, health care, education, restaurants, entertainment and shopping. CVR created a campaign to help residents and business owners along the route understand the impact of this project and get involved at community meetings.

We also created an interactive experience for Instagram showcasing route attractions and system features. The video below shows off this unique way of sharing content. This project won a Gold ADDY as well as Judges Choice in 2016.

 

 

Draft Picks

Naming, logo and various collateral for Clearwater, Florida's newest sports and craft beer bar.

Agency: CVR
 

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