MINIMALIST BBQ BRAND

What happens when a fun way to document no-frills BBQ on social media turns into a growing audience and getting interest from brands? You help your friend turn an online identity into a polished brand. I may or may not have been paid in multiple pounds of brisket…

RECENT ILLUSTRATIONS, UNUSED, PARTS & PIECES

Most of these didn’t make the cut. And that’s OK. I didn’t make the cut for the high school basketball team. I still deserved love and so do these.

SPRUCE PHILLY BRANDING

Brand mark, color palette and elements for an upscale Philadelphia interior design firm

When my friends at @sprucephilly asked me to handle their rebrand I was excited and nervous. One look at their feed and it's obvious they have great style and impeccable taste, so I knew I had to deliver a brand to match. They asked for simple elegance and I think we nailed it. We wanted to focus on a more grown up look and color palette. I went with Freight Neo Pro as a base for the letterforms in the wordmarks and did some subtle customizations to dial in the feel. The monogram continues the look with a little sparkle to visually balance it. I also chose a font pairing using Clearface Serial. I love the funky, organic shapes in this font kit.

Indiana University - Intelligent Systems Engineering

This isn't your fathers engineering. This isn't even what I used to think of. The idea of engineering is changing and IU is shaping the next generation of engineers with their new Intelligent Systems Engineering program. Focused in the areas of Bioengineering, Computer engineering, Cyber-physical systems, Environmental engineering, Molecular and nanoscale engineering, and Neuroengineering, ISE students will shape the future of devices, platforms and problem solving for our society.
To reach an audience that grew up on mobile devices, we developed a digital and social forward campaign heavy with video content used on social channels and as pre-roll. We created Snapchat filters that were deployed with geo-fencing around robotics competitions. We developed looping HTML digital banners designed to mimic the Boomerang style of content our audience would be familiar with.

This video content we produced in-house was edited into multiple messages about the program and facilities for multiple channels.

Digital Ads

Snapchat Filters

FIRESTONE BUILDING PRODUCTS SUSTAINABILITY REPORT

Each year, Firestone Building Products commits to keeping track of, and reducing, their impact on the environment. Firestone has been on the cutting edge, compiling sustainability reports even before it was trendy. It's a lot of data, but that doesn't mean it can't be nice to look at and easy to understand at a glance. Traditionally just a PDF available for download, our team wanted to create an online experience for the latest report that showcases the most interesting pieces of Firestone's sustainability story. We also produced a few videos for the website as well including an intro by FBP CEO Tim Dunn and a Timeline video.

Here a short video tour of the site, however I recommend seeing it for yourself: http://sustainability.firestonebpco.com/

CITIZENS ENERGY GROUP 2017 OUTDOOR

Clean water. Safe and reliable natural gas. It's easy to forget about these necessities of life until they don't work or the monthly bill is due. Consumers don't want to think about the miles of infrastructure below our city and the technology it takes to efficiently provide these services, they just want them to work. We wanted to highlight that benefit to them. Our campaign for 2017 was focused on the everyday moments that Citizens makes possible from behind the scenes. Custom photography using local families completed the look.

A smaller conservation campaign was created to address the strain over-watering lawns can put on our system during peak use times. This was targeted to neighborhoods that used the lions share of system capacity during dryer periods of the summer. Grass is pretty hardy and our illustrated characters helped let customers know that only a few days of watering was all they needed.

INDYGO

In an effort to improve mass transit in the central Indiana region, a comprehensive plan known as Marion County Transit Plan has been created. This plan would enhance the current system, introduce five rapid transit routes across central Indiana and increase the frequency and operating hours of local bus service. To educate the public on the benefits of this plan, our team produced a video highlighting what mass transit means to Indianapolis.

As part of the MCTP, in spring of 2018, Indianapolis will be home to the nation's first, fully battery-electric bus rapid transit project with fewer stops, and more frequent service. This new north/south route will connect riders to more places…faster. It will increase access to work, health care, education, restaurants, entertainment and shopping. CVR created a campaign to help residents and business owners along the route understand the impact of this project and get involved at community meetings.

We also created an interactive experience for Instagram showcasing route attractions and system features. The video below shows off this unique way of sharing content. This project won a Gold ADDY as well as Judges Choice in 2016.

Draft Picks

Naming, logo and various collateral for Clearwater, Florida's newest sports and craft beer bar.

Agency: CVR