Your home's heating and cooling systems are usually something you take for granted... until they aren't working correctly. Replacement and even repairs can be costly. Without the right tools, your home comfort system could be out for a while. So when Bryant chose CVR to re-tool their brand we took nothing for granted. The Whatever It Takes tagline already embodied the brand values we identified for the future of this storied brand. No reason to fix something that isn't broken. Our team decided to highlight what it takes to be a Bryant dealer. We created the tools consumers need to find dealers and the tools their dealers need to grow their business.
The website is easily the number one path to connect consumers to dealers. With more and more people using their phones to find information and make decisions on such an important part of their home, it was critical to bring Bryant up to speed with a mobile friendly website. Along with a major brand overhaul, the new website is easier to navigate and puts Bryants most valuable resource, their dealers, just a few clicks away.
Bryant also has a long tradition of sponsorship in the Indy 500, most recently sponsoring Tony Kanaan. Our team was lucky enough to work on some memorable print and environmental advertising around the track.